Turn our audience into your customers


YO1 is a multi-platform brand with the people of York at its heart. In everything we do on air, online, at events or behind scenes, we strive to create a buzz. We drive community spirit and showcase the best of York, doing everything we can to become an asset to the local economy.


Radio works best when it represents its advertisers and listeners – and that’s exactly what we do!


Find out more:

01904 530043

    The only local radio station in York on FM, DAB and all online platforms



    On FM across York 

    Reaching 168,000 adults 15+ 


    On DAB across North Yorkshire 

    Reaching 920,000 adults 15+ 

    Our audience


    35 – 55-year-olds

    60% female / 40% male


    York never sounded so good! YO1 mostly plays music from the past 40 years, celebrating the best hits our listeners love and remember. Our music playlist is upbeat, instantly recognisable and aims to brighten everyone’s day.


    Our listeners are family oriented and love nothing more than finding tunes that evoke happy memories! They are sociable people who love a day out with the family as much as an occasional evening out in York with good friends.


    Our listeners are comfortable financially and are more likely to be influenced by broadcast and digital advertising than print.

    Harness the power of local radio

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    89% of all adults tune in to live radio every week

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    On average, a listener will tune in to 20.2 hours of live radio per week

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    Brands using radio advertising get their money back 8 times, on average

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    Every £1 spent on radio delivers twice the audience as any other medium

    Outside Broadcasts


    Having YO1 present at your business or event means added attention and greater visibility. Let our presenting team work their magic to bring more awareness to your brand. 

    Digital advertising screens


    Our display screens are positioned on Goodramgate in a high-footfall area. Catch the eyes of York’s shoppers and increase your awareness. 



    Gain access to thousands of relevant visitors every month. There are a variety of flexible ways we can bring more awareness, including voucher campaigns, awareness spots, competitions and page Sponsorships .

    Social Media


    Our social media advertising team will help devise a targeted dual sponsorship strategy that will help your brand be seen by more of the right people. 

    Expert insights


    Our marketing and sales team are on hand to help you optimise your advertising strategy with YO1. We believe that a well-devised campaign across multiple platforms will gain a greater return on investment through wider interactive reach.

    High visibility sponsorship opportunities



    Events are an integral part of York’s culture, so we’ve made events an integral part of YO1! Our roadshow unit is a versatile stage or exhibition trailer, suitable for outdoor events of any size. With events throughout the year, our calendar is packed with high visibility sponsorship opportunities. 


    Our extensive calendar of events offers huge opportunity to catch the attention of an audience, right there and then. Plus, wider marketing activity in the build-up. 

    Are you ready to grow your reach?


    Speak to our sales and promotions team. 01904 530043 / 

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