Turn our audience into your customers
YO1 is a multi-platform brand with the people of York at its heart. In everything we do on air, online, at events or behind scenes, we strive to create a buzz. We drive community spirit and showcase the best of York, doing everything we can to become an asset to the local economy.
Radio works best when it represents its advertisers and listeners – and that’s exactly what we do!
Find out more:
The only local radio station in York on FM, DAB and all online platforms
102.8FM – DAB – APP – WEB – SMART SPEAKER – TUNEIN
On FM across York
Reaching 168,000 adults 15+
On DAB across North Yorkshire
Reaching 920,000 adults 15+
35 – 55-year-olds
60% female / 40% male
York never sounded so good! YO1 mostly plays music from the past 40 years, celebrating the best hits our listeners love and remember. Our music playlist is upbeat, instantly recognisable and aims to brighten everyone’s day.
Our listeners are family oriented and love nothing more than finding tunes that evoke happy memories! They are sociable people who love a day out with the family as much as an occasional evening out in York with good friends.
Our listeners are comfortable financially and are more likely to be influenced by broadcast and digital advertising than print.
Harness the power of local radio
89% of all adults tune in to live radio every week
On average, a listener will tune in to 20.2 hours of live radio per week
Brands using radio advertising get their money back 8 times, on average
Every £1 spent on radio delivers twice the audience as any other medium
Having YO1 present at your business or event means added attention and greater visibility. Let our presenting team work their magic to bring more awareness to your brand.
Digital advertising screens
Our display screens are positioned on Goodramgate in a high-footfall area. Catch the eyes of York’s shoppers and increase your awareness.
Gain access to thousands of relevant visitors every month. There are a variety of flexible ways we can bring more awareness, including voucher campaigns, awareness spots, competitions and page Sponsorships .
Our social media advertising team will help devise a targeted dual sponsorship strategy that will help your brand be seen by more of the right people.
Our marketing and sales team are on hand to help you optimise your advertising strategy with YO1. We believe that a well-devised campaign across multiple platforms will gain a greater return on investment through wider interactive reach.
High visibility sponsorship opportunities
Events are an integral part of York’s culture, so we’ve made events an integral part of YO1! Our roadshow unit is a versatile stage or exhibition trailer, suitable for outdoor events of any size. With events throughout the year, our calendar is packed with high visibility sponsorship opportunities.
Our extensive calendar of events offers huge opportunity to catch the attention of an audience, right there and then. Plus, wider marketing activity in the build-up.