The YO1 Radio Audience
35 – 55-year-olds
60% female / 40% male
On FM across York, reaching 168,000 adults 15+
On DAB across North Yorkshire, reaching 920,000 adults 15+
York never sounded so good! YO1 mostly plays music from the past 40 years, celebrating the best hits our listeners love and remember. Our music playlist is upbeat, instantly recognisable and aims to brighten everyone’s day.
Our listeners are family oriented and love nothing more than finding tunes that evoke happy memories! They are sociable people who love a day out with the family as much as an occasional evening out in York with good friends.