BGC sets up £10m gambling education initiative
Written by Ben Tuffin on May 30, 2020
The Betting and Gaming Council have announced that they will be launching a £10m independent education programme to teach young people about the risks associated with gambling.
The BCG have come under criticism in recent weeks for their members’ recent ‘safe gambling’ adverts, which were supposed to replace the promotion of their gambling products.
They were in turn described as ‘glorified adverts’ by MPs, with the television and radio advertising hiatus supposed to last from May 7 for a period of at least six weeks and likely until the end of lockdown.
However, this response is likely to appease some of the angst caused by the BGC and its members in the last week or so, with GamCare and the Young Gamers & Gamblers Education Trust (YGAM) set to educate 120,000 youths.
As part of the scheme, the BGC aims to teach all 11-19 year-olds based in England, Wales and Northern Ireland at least one session of gambling awareness education. A further 100,000 adults will also be educated to teach them about the risks of gambling and to identify gambling related harm within minors.
BGC Chief Executive Michael Dougher said: “As the new standards body representing most of the regulated industry, the BGC is delighted to be supporting this fantastic initiative. Educating our young people is vital if we are to ensure that they are better informed and fully aware of the potential risks.
“It’s also essential that those who are teaching them are fully trained and able to look out for the tell-tale signs of any gambling-related harm and how to access help if required. Millions of people occasionally enjoy gambling, whether that’s on the National Lottery or on sports or bingo or gaming. The overwhelming majority of people who gamble in the UK do so in a safe way.
“This important project and investment is part of our ongoing determination at the BGC to promote safer gambling and to further drive up standards.”
“GamCare have been working with young people and youth facing professionals to deliver gambling education for many years,” GamCare chief executive Anna Hemmings added. “What we see in the classroom tends to be polarised views on gambling, and a lack of clear understanding about its potential risks.
“We are delighted to be working with YGAM and extending this much needed programme. We believe that gambling education should have parity with education around other risky behaviours and the extension of this programme will help us take a significant step towards achieving that aim.”
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