Kay Bradley, owner of Bradley’s Jewellers in Low Petergate in the city centre hosted a social media competition for its customers to raise awareness of lower limb conditions.
It comes after Kay's six-year-old son, Rupert – would need surgery after he was diagnosed with bilateral talipes in infancy and has since required numerous operations and lifelong physical therapy.
In light of this Bradley's brought its Twinkle Toes Collection to the forefront in August, and following a series of social media updates, Bradley’s Jewellers York hosted a small competition on social media on Thursday, August 15.
It gave customers the chance to win a Twinkle Toes charm pendant and Bradley’s reached more than 10,000 accounts, achieving 500+ views on its Instagram stories, and receiving nearly 300 Likes on its posts.
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City of York Council has said that its forecasted £3.4 million annual overspend is an "incredibly positive" sign.
