WHSmith in York has returned to its original name after trialling a rebrand that some shoppers in the city described as “bland”.

The store in Coney Street rebranded as WHS in December last year.

As The Press reported, the change was part of a national initiative by the retail giant rolled out at 10 selected locations.

At the time, a WHSmith spokesperson told The Press it was trialling new signage to localise its offering and “highlight the key product categories customers can always find at WHSmith”.

 

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