The Heroes Journey opened the venture last month on the first-floor of the Browns department store, just off Parliament Street.
The business is the parent company for well-known brands such as The Lions Kingdom, The Wizards Magic, and The Temples of our Gods.
They offer high protein health products which are available in most retailers.
The Heroes Journey was created by former England international rugby players and brothers Charlie and James Simpson-Daniel, who wanted to focus to open a shop in York that had healthier alternatives.
The shop offers a variety of different tasty food and drinks products, including ostrich steaks, A5 Japanese wagyu steaks, Iberian pork, biltong, jerky, chocolate, crisps, popcorn, pet treats and a selection of healthy drinks.
Managing director Charlie Simpson-Daniel said: “We are incredibly excited to be launching The Heroes Journey Shop in the heart of a city we love so much.
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A York-based business has launched a flagship store in the city centre.
