York RLFC has announced the new two-year-deal between the Club and the luxury car company.
The Lloyd Land Rover York badge is proudly displayed on the right chest of the new Knights and Valkyrie playing shirts and on the right collar of the Polo Shirts.
In their commitment to the Club, the car company are also a 2024 Rise Development Programme Partner.
As motor industry leaders, Lloyd Motor Group offers a state-of-the-art showroom housing new and approved used Land Rovers along with speciality Land Rover servicing.
On the new partnership, David McIntyre, Head of Business, Lloyd Land Rover York, said: "The partnership with Lloyd Land Rover York and York RLFC represents an exciting milestone as we work together to support our local community.
"With our recent growth at Lloyd Land Rover since our takeover in 2021, we are excited to be able to be supporting our local professional rugby league team.
"Our partnership with York RLFC is a significant step forward for our journey, and we feel privileged to be able to contribute to the success of such a fantastic local club and wish both the York Knights and York Valkyrie the best of luck for the upcoming season.
"We eagerly look forward to growing this partnership and are honoured to be a part of York's thriving community."
York RLFC Club Chairman, Clint Goodchild, shared his delight: "York RLFC are elated to have Lloyd Land Rover York as a Key Partner for the 2024 Season and beyond.
"Having Land Rover's badge proudly placed on the chest of both the Knights and Valkyrie is a real honour.
"Land Rover is proudly British, and the badge is synonymous worldwide with the quality and reliability.
"Lloyd Motor Group have been wonderful to work with throughout the process and I can only see our partnership going from strength to strength."